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Repositioning Studies
REVPAR International, Inc. can
assist you in identifying an appropriate repositioning of your hospitality,
food and beverage, recreational, or tourist facility/product in order to
maximize its potential operating and financial performance over the long
term and ultimately enhance the value of your asset. Examples include:
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Developing recommendations for
restructuring room rates, pricing of products, services and facilities;
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Improving the image of the product
through marketing collateral and channels of distribution;
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Changing the product's physical
structure or appearance through refurbishment or renovation, increasing
market penetration; and
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Analyzing the impact of any of the
foregoing changes.
A cost benefit analysis is typically
prepared whereby projections of operating performance and financial results
are developed under alternative scenarios in order to test and verify the
most appropriate course of action based on market research and study
findings.
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