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Impact
Studies
REVPAR International, Inc. conducts impact analyses
to identify the potential base and incremental impact on a specific
facility’s revenue performance and pricing assuming the development of a new
or converted facility of the same kind in the defined market area. Impact
studies include:
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An analysis of the local economy;
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Interviews with key demand generators and users;
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Examination of the historical and current demand trends
and pricing;
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Transportation networks and their bearing on access to
the competing locations;
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Projections of future supply;
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The opportunity to replace lost business;
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An analysis of the impacted facility in regards to
location, reservations contribution, market segmentation, pricing
analysis, management, and facilities and amenities as compared to the
proposed facility under review.
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