Michael Barnard, Senior Vice President

Professional History

President & COO, Pacifica Hotel Company, Santa Barbara, CA

Vice President of Acquisitions & Development, Pacifica Hotel Company, Santa Barbara, CA

Vice President Development & Capital Investments, Choice Hotels, Silver Spring, MD

Regional VP - Franchise Operations - West Market Area, Choice Hotels, Silver Spring, MD

Regional VP Development - Mid-Atlantic Region, Choice Hotels, Silver Spring, MD

Manager/Director - Hotel Feasibility & Market Planning, Marriott, Bethesda, MD

Areas of Special Expertise

Mike has 27 years of experience in the hotel industry, with several of the major hotel companies including Marriott International and Choice Hotels.  Most recently, Mike was President and Chief Operating Officer of Pacifica Hotels, a California-based firm with a portfolio of 24 hotels and several under development and an annual revenue over $100 million. Mike was directly responsible for managing hotel operations, acquisitions, dispositions, new development and re-development activities, as well as renovations, design and purchasing. He established acquisition and development criterion, financial models, market positions, branding and exit strategies for each acquisition and development.   He also negotiated all purchase and sales, joint venture, operating, development, licensing, franchise (Marriott, Hilton, IHG, Choice and Best Western), management and asset management agreements with partners and constituents.  Prior to Pacifica, Mike held various franchise positions with Choice Hotels, the last being Regional Vice President of Franchising for the company.  In this position, Mike had full P&L accountability for a seven-state region and 10 sales people that included nearly 400 properties grossing over $450 million in annual revenues. The market area generated over $18 million in royalty and initial fee income in 2000. He then moved to the newly created position of Vice President of Development and Capital Investment for Choice where he was responsible for acquisition and development of hotel real estate for the company.  Prior to Choice, Mike held various positions with Marriott International that included market planning, feasibility and financial analysis, development, asset management, branding, strategic planning, franchise sales and operations. 

Education

B.S. Finance & Entrepreneurship, University of Southern California.